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In 1996 Peter and Edy Greenberg entered the luxury hotel business in Alexandria, VA when they purchased the Morrison House – one of the first luxury boutique hotels in America.
Within 10 years the Morrison House was consistently listed among the best hotels in the world by Condé Naste Traveler and other travel magazines.
The hotel was sold in 2006, and in 2007 the Greenbergs purchased the Kirkley seeing its potential to give guests the opportunity to experience some aspects of the luxury they had consistently provided, but at a very affordable price.
The Kirkley Hotel and Conference Center in Lynchburg, Virginia is not like a chain such as Marriott or Hilton brand hotels. It is unique, personal, warm, and creative. All of the interiors, and much of the furnishings, have been designed by Peter. All items are residential in warm tones and lasting materials. The hotel features luxury bed linens, luxury bath towels, custom amenities and dozens of small touches that make the Kirkley a home away from home.
The Kirkley Hotel is centrally located in Lynchburg near Liberty University, Thomas Road Baptist Church, Areva, Babcock and Wilcox, Bankers Steel, Genworth, Flowserve, River Ridge Mall, Centra Health, Centra's Lynchburg General Hospital, Alan B. Pearson Regional Cancer Center and Virginia Baptist Hospital, Lynchburg College, Sweet Briar College, Randolph College, Belvac, Bausch and Lomb, Fleet Laboratories, Delta Star, Thomas Jefferson's Poplar Forest, Teva Pharmaceuticals, Flowers Baking Company, International Paper, J. Crew, Hanwha Azdel, Parker Hannifan, Progress Printing, Mail America, Buffalo Air Handling, CSX, NSX, and many others.
Visitors to the Kirkley have a wonderful starting point for all the sites and history of Central Virginia: National D-Day Memorial, Thomas Jefferson's Poplar Forest, Patrick Henry's Home "Red Hill", the Appomattox Surrender Grounds, Smith Mountain Lake, Civil War Trails, the Blue Ridge Parkway, several History and Art Museums, Amazement Square Children's Museum, Lynchburg's Art and Culture District and more.